The Hasbro/Discovery thing is only part of the anouncement.
Hasbro, Inc. (NYSE:HAS) announced today that prominent international production and distribution television executive Stephen J. Davis has been named President of the Company’s newly-formed, Los Angeles-based Hasbro Studios.
The “virtual” studio will produce shows based on Hasbro’s world class brands, deliver new branded content and produce programs from top third party content creators. Many of these shows will run on the new television network created by the joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), that is planned to debut Fall 2010, as well as on multiple channels in international markets.
Davis will begin work in September, leading a team of internal and external creative talent in a wide-range of genres, including animated, live-action and game show programming, as well as content designed for digital and mobile extensions.
New programming is planned based on brands such as ROMPER ROOM, TRIVIAL PURSUIT, SCRABBLE, CRANIUM, MY LITTLE PONY, G.I. JOE, GAME OF LIFE, TONKA and TRANSFORMERS, among many others.
I'm afraid I no longer have the link to this report, I copied this from a post I made on another forum.
I was asking if this will impact DVD distribution of Hasbro cartoons, if Hasbro will begin releasing DVDs directly from "Hasbro Studios" | 
