G.I. JOE is the code name for America’s highly-trained special missions force. Its purpose: to defend human freedom against Cobra, a ruthless terrorist organization determined to rule the world!

In 1983 Hasbro made a bold statement when it relaunched its classic toy line of military action heroes as an adventure-based team of unique characters, each with his — and her — own specialties. And because it captured the imaginations and hearts of boys and girls aspiring to make a difference in the world, G.I. Joe: A Real American Hero was an immediate success lasting over 25 incredible years.

Yo Joe!